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WebJuly 04, 20268 min

Web Platform Performance: Practical Guide

Web performance directly impacts conversion, SEO and user experience. Each 100ms of extra latency reduces conversions by 1%. This guide covers the most impactful optimizations.

Core Web Vitals

Google uses Core Web Vitals as a ranking factor: LCP (Largest Contentful Paint) < 2.5s, FID (First Input Delay) < 100ms, CLS < 0.1. Monitor these metrics regularly. Tools: Lighthouse, PageSpeed Insights, Web Vitals Library for production monitoring.

Image optimization

Images are the largest bandwidth consumers. Use modern formats (WebP, AVIF), lazy loading and responsive images. Compress images during build (Sharp, ImageOptim) and serve via CDN.

Cache and CDN

Use aggressive caching for static assets and smart caching for dynamic content. CDN distributes content geographically closer to users. Cloudflare, AWS CloudFront and Fastly are popular CDN options.

JavaScript optimization

Reduce bundle size: tree shaking, code splitting, route lazy loading. Remove dead code and unnecessary dependencies. Meta-frameworks like Nuxt and Next do automatic optimizations — take advantage of them.

Backend and database

Optimize database queries: add indexes, use EXPLAIN ANALYZE to identify slow queries, implement query caching. Avoid N+1 queries in ORMs. Use connection pooling (PgBouncer, HikariCP) to manage connections efficiently.

Production monitoring

Monitor performance in production with Real User Monitoring (RUM). Collect Core Web Vitals from real users to identify issues that lab testing doesn't capture. Configure alerts for performance degradation. Response time > 500ms or error rate > 1% should generate immediate notification.

Conclusion

Web performance is a continuous responsibility, not a one-time project. Measure, optimize and monitor regularly. Companies that need help with web performance can rely on specialized consulting.

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